Posts

Arctic Monkeys: Audience and industry

  Arctic Monkeys: Audience 1) What is the main Arctic Monkeys audience - demographics and psychographics? Arctic Monkeys' audience are likely to be  white, middle class and reasonably young . Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience pleasures would include diversion - the song is upbeat and fast-paced. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include  diversion  - the song is upbeat and fast-paced. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Arctic Monkeys' audience are likely to be  white, middle class and reasonably young . Psychographic groups might include Reformers and Explorers. 4) How did fans take a leading role in making Arctic Monkeys famo...

audience and industries BLACKPINK - How You Like That: Blog tasks

Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as BLINK.  The demographics are 70.1% are women and 29.7% being male. 2) What audience pleasures are offered by the music video for How You Like That? Diversion Personal relationship K-pop's global success Personal identity surveillance 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? The music video demonstrates the changing nature of the music industry. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spen...

OSP assessment learner response: blog tasks

  OSP assessment learner response: blog tasks Create a new blog post called ' OSP assessment learner response ' and complete the following tasks: 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  13 marks grade 4 2) Write down what mark you got for each question. question 1 -1 question 2 -4 question 3 -3 question 4 -5 3)  Write down  three  ways that Figure 1 (promoted Instagram post by American YouTube Influencer Bri Hall - about SpecialK) appeals to an audience. Refer to mise-en-scene - CLAMPS. One way figure 1 promotes the instagram post is the clothing, because it shows the person health and fit they are about the cereal does. Another way is the props because the person is showing it off to her viewers to make them try it. 4) Give  three  examples from Marcus Rashford’s website of how he communicates with his audience. One way Marcus Rashford con...

Introduction to Music Video: Blog tasks

1) What are the key conventions of music video? The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow) The sound effects (non diegetic, diegetic) Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours) 2) What is intertextuality? The definition of intertextuality includes forms of parody, pastiche, retellings, homage, and allegory.  Any work of literature that is involved in the creation of a new text  is considered intertextual. 3) When did music videos first become a major part of the music industry? While musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in  the 1980s  when Paramount Global's MTV based its format around the medium. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV debuted just after midnight on A...

Audience and industry blog tasks

Audience 1) Read page 2. What is KISS FM's mission? To make sure every second spent listening to us is worthwhile . We do this by churning out well thought and professionally packaged programs for public consumption. We have a variety of programs designed for different segments of society. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. It is primarily aimed at the  15-34 age group  and broadcasts nationally to the UK on DAB Digital Radio. The station started as Kiss FM - a 1980s pirate radio station that was to become the UK's first legal radio station 3) Now look at page 5 - The KISS network. How does KISS use digital  media and technology to reach its audience?  From on-air radio, social timelines, YouTube, TikTok, live events and streaming on apps, KISS connects with its audience  through a multi-platfo...

Historical, social and cultural contexts and audience, industry

1) What radio stations were offered by the BBC before 1967? home service and the light programme 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? On 30 September 1967,  the BBC split the  Light Programme  into separate pop music and entertainment stations , becoming Radio 1 and Radio 2 respectively. 3) What was pirate radio and why was it popular? There was a growing demand for rock and pop music at the time, which was not being fulfilled by BBC Radio services.  As a result, music enthusiasts and entrepreneurs decided to create their own pirate radios in order to satisfy the needs of the people. 4) Why did pirate radio stop broadcasting in 1967? Pirate radio met with increasing opposition, especially from the authorities in the form of the Department of Trade and Industry (DTI). It had claimed since the 1970s that pirate radio caused interference to licensed broadcasters and could interfere with frequencies used by emergen...

Audience and industry

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics . For young male people. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? 3) What is Marcus Rashford's Instagram engagement rate and what does this tell u s?  His engagement rate is 4.95%. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link  three  tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion). 5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply  Blumler and Katz's Uses and Gratifications theory here . Homeless and young people support Marcus Rashford online presence 6...