audience and industries BLACKPINK - How You Like That: Blog tasks

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as BLINK. 
The demographics are 70.1% are women and 29.7% being male.

2) What audience pleasures are offered by the music video for How You Like That?
  • Diversion
  • Personal relationship
  • K-pop's global success
  • Personal identity
  • surveillance
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 



4) How was the How You Like That music video marketed and promoted to the audience?

The music video demonstrates the changing nature of the music industry.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection.

Industry

1) How were BLACKPINK formed and what records have they broken?

They have broken the world record of having the most-streamed female band in the world.
Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major one, 2NE1, in 2009.

2) What other successful artists have YG Entertainment created? You may need to Google this.

Current artists include Sechs Kies, Big Bang, Akdong Musician, Winner, Blackpink, Treasure, and BabyMonster as well as actors and actresses including Kang Dong-won, Choi Ji-woo, Cha Seung-won, Lee Sung-kyung, Jin Kyung, Jang Ki-yong, Yoo In-na, Son Na-eun, and Yoo Seung-ho.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?



4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop has become globally known because of Hallyu (Korean culture wave). K-pop is increasingly gaining popularity due to its catchy melodies and choreography, personality, storytelling and the help of social media like Facebook, Twitter and YouTube.

5) How are UK-based music videos regulated and what types of content require warnings? 

To help parents and children choose the most appropriate music videos, the BBFC is working with key players in the industry to classify online videos and give them voluntary age ratings.

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