Introduction to Music Video: Blog tasks

1) What are the key conventions of music video?

  • The style (performance, concept, narrative)
  • The camera.
  • The editing techniques (transitions, fast, slow)
  • The sound effects (non diegetic, diegetic)
  • Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)


2) What is intertextuality?
The definition of intertextuality includes forms of parody, pastiche, retellings, homage, and allegory. Any work of literature that is involved in the creation of a new text is considered intertextual.

3) When did music videos first become a major part of the music industry?
While musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s when Paramount Global's MTV based its format around the medium.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV debuted just after midnight on August 1, 1981, with the broadcast of “Video Killed the Radio Star” by the Buggles. Following the format of Top 40 radio, video disc jockeys (or “veejays”) introduced videos and bantered about music news between clips.

5) How are music videos distributed and watched in the digital age?

The music is sent to online music platforms such as iTunes, Spotify and AmazonMP3. It is then the distributors job to ensure that royalties for the use of the music is passed back to the artists and rights holders.


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