Audience and industry

 Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

For young male people.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?


3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? 

His engagement rate is 4.95%.

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).


5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.
Homeless and young people support Marcus Rashford online presence

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

His online presence is to tackle homelessness, start a book club and speak out against racist abuse.

Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? 

His net worth is now £65million. His online presence help him to make money is by helping homeless people.

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?


3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Elon musk owns Twitter and Instagram.

4) What are the worries about Instagram’s negative effects?

lead to high psychological distress, an unmet need for mental health support and increased suicidal ideation.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?


6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

The Online Safety Bill [Bill 285 2021-22] was introduced in the House of Commons on 17 March 2022

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