Blog tasks: The Times case study - Audience and Industries

 Audience


1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.
The Times' target audience, according to ABC data, is predominantly ABC1, over 35

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
That they add lots of detail and images to the newspaper

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied? 
Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group.

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
The Times' target audience, according to ABC data, is predominantly ABC1, over 35 and has a liberal/ right-wing political stance. 

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.
on public life, from politics and world affairs to business and sport.

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.
Lord Thomson owns the Times. The company that owns it is called subsidiary of News Corporation and it is owned by Rupert Murdoch.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
The Times circulation was 376000, down 12% in a year and much lower than the high point of over 800000 in the 1990's.

3) How has the Times reacted to the decline in print sales and the growth of the internet?
It has moved towards a multi-platform landscape.

4) What does IPSO stand for and what is IPSO's job?
It stands for independent press standards organisation and its job is to to listen to complaints and behaviour, help with unwanted press attention and other things.  

5) Why do some people want stronger regulation of British newspapers? 
Because they don't trust the newspaper industry to regulate itself.

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