BBC context

 1) What is the BBC's mission statement?

The BBC's mission is defined by​​ the Royal Charter​: to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which ​inform, educate​ and ​entertain​.

2) How is the BBC funded?
The BBC's main source of funding is the licence fee, providing roughly £3.7 billion of its current £5 billion annual income. 1 The remainder is generated through other, non-public means.

3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points above)
To serve all the audience that watches BBC

4) What is regulation and how is the BBC regulated?
We are regulated by Of com which issues an Operating Framework and an Operating Licence for our UK public services.

5) How do Doctor Who and His Dark Materials help the BBC to meet the BBC's remit to inform, educate and entertain?
It helps by education is that they use science stuff like time travel, technology and it provides entertainment with aliens from other planets.

Audience

1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here
Diverse representations of gender and race may appeal to a younger audience. · Rated for 14+ by HBO due to some scenes that may be frightening.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: The girl, the boy and other witches

Personal Relationships: That the main characters the boy and the girl relationship is developing high

Diversion (Escapism): Escaping from the evil people.


3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

One of the 3'vs suit the his dark materials is volume. This is because volume produces sounds in the episodes of his dark materials


4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

The second series of His Dark Materials has been welcomed by critics, but many have said it is weaker than the first. The launch episode of the second season, titled The City of Magpies, was watched by an average of 4.4 million viewers on Sunday evening



5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 

His Dark Materials is a sweeping epic that tells of a story bigger than you can imagine, but it's also a story told through the smallest characters – a story of a world, the fate of which lies in the hands of children. Some people hate it because In 2008, the His Dark Materials trilogy came second for one of the most banned books. Many of the concerns were brought up by members of the clergy or parents that had expressed their belief that the true meaning of the story was anti-god.

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