BBC context
1) What is the BBC's mission statement?
1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.
Diverse representations of gender and race may appeal to a younger audience. · Rated for 14+ by HBO due to some scenes that may be frightening.
2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Identity: The girl, the boy and other witchesPersonal Relationships: That the main characters the boy and the girl relationship is developing high
Diversion (Escapism): Escaping from the evil people.
3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.
One of the 3'vs suit the his dark materials is volume. This is because volume produces sounds in the episodes of his dark materials
4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.
The second series of His Dark Materials has been welcomed by critics, but many have said it is weaker than the first. The launch episode of the second season, titled The City of Magpies, was watched by an average of 4.4 million viewers on Sunday evening
5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it?
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