language and representation

Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

Logo/ brand identity

Bio


2) How does his website promote the Marcus Rashford brand?

He successfully influenced government policy.


3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?

You will see his logo image in his website. It helped lots of people to get meals during covid.


4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media. 

He changed his twitter account profile. His designs are good from his brand.


5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity?

By helping to end food poverty so no one will be starved.

Representations

1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?

To show that his brand items have the same logo on them. Not to see him as a footballer and to see him as a humble person. He is a part of the fareshare and UNICEF, it shows his involvement in charities.


2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?

It subverts traditional stereotypes of footballers as he promotes his charity of disadvantages. an example of this is UNICEF on his instagram page. 


3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

He raised and gave 21 million meals to children and family who might not otherwise eat.

Raised awareness of child hunger in the uk.

He is a author of many books and targeting young children to read them.

He is motivating more people by reading club.


4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?

Marcus Rashford gender is reinforcing stereotypes.


5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes? 

|Marcus Rashford race and ethnicity are reinforcing stereotypes.


Look at this Marcus Rashford tweet. How does this help Rashford create a positive representation of himself and also control the media narrative?

Because he started to invest in property for people to live in.


Read this Guardian feature on Marcus Rashford being a Hero of 2020. What representation of Rashford does this offer?

It shows that Rashford is a good person for helping other people during the pandemic.


Read this Guardian Books interview with Marcus Rashford. How does Rashford's work on reading and literacy help his reputation? Can you find any other interesting representations here?

By making people going to book club to read his books.


Read this news story on Rashford being named one of the top ten most powerful black Britons. What does this suggest about race and ethnicity in Britain and the British media?

Shows us that he become the top 10 most powerful black britons.

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