Introduction to OSP: Influencers blog tasks

 1) What years did YouTube, Twitter and Instagram launch?

Youtube was released in 14 february in 2005.
instagram was launch in 6 october in 2010
Twitter was launched in 21 march in 2006

2) What is the definition of an influencer?
one who exerts influence : a person who inspires or guides the actions of others. The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
  • Cristiano Ronaldo @cristiano (537M followers) CR7
  • Lionel Messi @leomessi (422M followers) The Messi
  • Kylie Jenner @kyliejenner (378M followers) Kylie Cosmetics
  • Selena Gomez @selenagomez (372M followers) Rare Beauty by Selena Gomez
  • Dwayne “The Rock” Johnson @therock (359M followers) Project Rock Collection

4) How big is the influencer industry according to the article?
By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.

5) What are the problems associated with being an influencer?
Problems being a influencer is online hate and abuse. Another one is of competition against other influencers to gain more followers.

6) Why is it suggested that audiences actually like being sold products by influencers?
According to the consumer survey, this is largely due to the more relatable content that they are seen to produce, according to 61% of consumers. A further 43% perceive them to have higher levels of engagement than other types of influencer

7) What representation of beauty is often found on Instagram or other influencer sites?


8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
Some of the influencers are positive because they post about there lives and their interests to there viewers.

Extension tasks

Read this Forbes article on how covid and TikTok have changed the influencer market in the last couple of years. What does this tell us about society and media culture - are we becoming more creative and independent or is this just another way to sell more products to more people?

TikTok has capitalized on the success of viral products by introducing in-app ecommerce capabilities — for example, in-app store and link in bio — to enable a seamless buying experience for consumers. As a result, digital marketers must track Tik Tok commerce features and gauge alignment with key marketing goals.


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