Blog tasks: The Times case study - Audience and Industries
Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The Times' target audience, according to ABC data, is predominantly ABC1, over 35 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? That they add lots of detail and images to the newspaper 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied? Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group. 4) What are the m ain audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory. The Times' target audience, according to ABC data, is predominantly ABC1, over 35 and has a liberal/ right-wing politic...