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Showing posts from February, 2024

Blog tasks: The Times case study - Audience and Industries

  Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The Times' target audience, according to ABC data, is predominantly  ABC1, over 35 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? That they add lots of detail and images to the newspaper 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?  Times readers are likely to be professionals, managers or company owners. They are likely to be in the  Succeeder  psychographic group. 4) What are the m ain audience pleasures offered by the Times?  Use Blumler & Katz Uses and Gratifications theory. The Times' target audience, according to ABC data, is  predominantly ABC1, over 35  and has a liberal/ right-wing politic...

Blog tasks: The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? social, cultural and political significance . 2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page?   through the layout and presentation of the product. 3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers?  4) How are the Times front and inside pages designed to reflect  broadsheet  newspaper conventions? Mast-head, splash, stand first, by-line and off lead 5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs? The Times and The Sunday Times, which do not share editorial staff, were founded independently and have had common ownership only since 1966. Representations 1)  What representation of the Conserva...

The Times - Introduction: blog tasks

  1) What year was   The Times  founded and when did it start using the   Times   name? It began in 1785 under the title The Daily Universal Register, adopting its modern name on  1 January 1788 . 2) What content did John Walter suggest the paper would offer in the first edition? Like the other newspapers, it included  parliamentary reports, foreign news and advertisements . 3) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch owns the times newspaper 4) What did  The Times  introduce in 2010 and why? That they made there newspaper's appear online 5) What was  The Times  named in 2018 by the Reuters Institute for Journalism at Oxford University? The Times was named  Britain's most trusted national newspaper  by the Reuters Institute 6) What does the section on Editorial Standards say about  The Times  and newspaper regulation? 7) What does the section on Ownership ...