audience and industries BLACKPINK - How You Like That: Blog tasks
Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as BLINK. The demographics are 70.1% are women and 29.7% being male. 2) What audience pleasures are offered by the music video for How You Like That? Diversion Personal relationship K-pop's global success Personal identity surveillance 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 4) How was the How You Like That music video marketed and promoted to the audience? The music video demonstrates the changing nature of the music industry. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spen...