his dark materials:audience

 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.


I think the target audience is 14 and above this is because it was said on the web that 14 and above will  be fine to watch the series.


2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: The identities are the young boy, girl, the witches and other characters. 

Personal Relationships: That the young boy and girl gets along in the city of magpies.

Diversion (Escapism): The fantasy in the series is a science fiction.


3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

Some fans loved it because it looked great its robustly made and there are amazing actors everywhere occupying a well built universe however some fan didn't like it because the series is about magical worlds but season 2 didn't seemed to have much magic involved in it also it for teenagers.


4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

Season 2 did not receive as much love as season 1 which lead to the view of episode 1 of season 2 to be less compared to episode 1 season 1.


5) What might be some of the preferred and opposition readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 

Some fans like it because there are multiple world of different types of species in it. Some people critised it by it is harsh and faults its negative feeling.


Industries

1) Which companies produced this His Dark Materials series?

BBC made His Dark Materials.


2) What were the UK viewing figures for A City of Magpies? How did this compare to season 1 of His Dark Materials?

The city of magpies episode 1 season 2 got 4.4 million audience mean whiled the season 1 episode 1 of his dark materials got 7.2 million audience.


3) What was American network HBO's role in making His Dark Materials and why is this important? Look at the notes above for more on this.

America net work  HBO role was important in making his dark materials because it was co-commissioned for an international audience along side of BBC.


4) What famous stars are in His Dark Materials and why do you think they were selected for the show? Watch the Comic Con panel video in the notes above to see the stars talking about the show.

Lyra, who is more or less raised as an orphan, has a streak of adventurousness that makes her the perfect heroine for Pullman's story. Lyra is hungry for experience. She is rebellious and obeys no one unless she thinks she has good reason to do so.

5) Who are Bad Wolf and what do they produce?

Bad Wolf is a British television production company founded by Julie Gardner and Jane Tranter in 2015, with its headquarters in Cardiff, Wales. They produce to create drama, ambitious, imaginative for the global TV marketplace.

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