Arjan19media

Audience 1) Read page 2. What is KISS FM's mission? To make sure every second spent listening to us is worthwhile . We do this by churning out well thought and professionally packaged programs for public consumption. We have a variety of programs designed for different segments of society. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. It is primarily aimed at the  15-34 age group  and broadcasts nationally to the UK on DAB Digital Radio. The station started as Kiss FM - a 1980s pirate radio station that was to become the UK's first legal radio station 3) Now look at page 5 - The KISS network. How does KISS use digital  media and technology to reach its audience?  From on-air radio, social timelines, YouTube, TikTok, live events and streaming on apps, KISS connects with its audience  through a multi-platform strategy of presenting

1) What radio stations were offered by the BBC before 1967? home service and the light programme 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? On 30 September 1967,  the BBC split the  Light Programme  into separate pop music and entertainment stations , becoming Radio 1 and Radio 2 respectively. 3) What was pirate radio and why was it popular? There was a growing demand for rock and pop music at the time, which was not being fulfilled by BBC Radio services.  As a result, music enthusiasts and entrepreneurs decided to create their own pirate radios in order to satisfy the needs of the people. 4) Why did pirate radio stop broadcasting in 1967? Pirate radio met with increasing opposition, especially from the authorities in the form of the Department of Trade and Industry (DTI). It had claimed since the 1970s that pirate radio caused interference to licensed broadcasters and could interfere with frequencies used by emergency services. 5) How