Audience and industry
Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics . For young male people. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? 3) What is Marcus Rashford's Instagram engagement rate and what does this tell u s? His engagement rate is 4.95%. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion). 5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here . Homeless and young people support Marcus Rashford online presence 6...