Audience, representations and Industries

 Audience


1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

Fans will play this game because they will be expir of her lifestyle.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

Blumler and Katz's uses and gratification theory suggests that media users play an active role in choosing and using the media.

3) Why is the game so addictive for audiences?

The game is popular because of people who are inspired of her life.

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

Her star power gives the game a significant advantage


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

Kim Kardashian: Hollywood contains quite controversial representations of women, celebrity and race/ethnicity.

2) What representations of race, ethnicity or sexuality can be found in the game?

That the main character that is a women is more sexualised.

3) How does the game both reinforce and subvert stereotypes in the media?

That the main character can get customised with different outfits.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

To get famous in the game, you have to do tasks to get more rich and popular.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.

Industries

1) How much does Kim Kardashian: Hollywood cost?

They make 8.1 million

2) How does the game make money?

In most cases, by displaying ads to players. The key factor here is time. As long as players spend a lot of time playing the games in order to earn some crypto, the developers should be making enough ad revenue.

3) What subscriptions are available to Kim Kardashian: Hollywood?

You can get VIP subscriptions in the game

4) How was Kim Kardashian: Hollywood marketed and promoted?

Kim Kardashian: Hollywood was developed by Glu Mobile, a highly successful mobile game developer and publisher.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

The game: TV Show and social media channels are referenced in game. Player encouraged to engage online and gain bonus items for sharing on Facebook etc.

Grade 8/9 extension tasks: reading and response

Read this Stylecaster article on 5 things we learned playing Kim Kardashian: Hollywood. How does the game encourage players so spend real money on in-app purchases?

They do this by making you to unlock more of the stories and outfits by buying them with real money.

Read this Guardian article on a Kardashian controversy regarding promoting products on Instagram. Why do some people regard Kardashian as a "toxic influence"? 

Because she posted something on her instagram and people were angered for promoting disordered eating.

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